Monica Childs Marketing (MCM) has been the sole distributor of the GoodieBag at most major national events including in South Africa: the The Loerie Awards Cape Town, the Momentum 94.7 Cycle Challenge Jo’burg, the Cape Argus Pick ‘n Pay Cycle Tour Cape Town Western Cape, The Old Mutual Two Oceans Marathon Cape Town Western Cape, Discovery 702 Walk The Talk Gauteng and many more…
Monica started the business 19 years ago. It is a family business and is run by herself and her two daughters, Kendall and Micaela Childs.
We out- source all our packing to physically and Corporate Social Investment , as our CSR.
The GoodieBag provides an ideal low cost vehicle for placing product samples and promotional material directly into the hands of a captive and highly targeted market segment.
Each year, the Goodie Bag launches approximately 140 new products and 75 repeat products through sampling. This year’s Cape Argus Pick n Pay Cycle Tour Goodie Bags had a retail value of over R12million. This gives an indication of the successes and credibility marketers place in this medium.
Sampling through our Goodie Bags is an idea marketing option because: It effectively introduces products to 10,000 – 60,000 enthusiastic participants per event, depending on the events selected.